Advertizing Countryside disputed of a manufacturer of electric household appliances in a Parisian store.

"A small step for the man, a jump for his wife" , announces the pub campaign of LG Electroménager. Until Saturday, six actors with the carved bodies take turns with the domestic tasks in three windows of "Lafayette man", Haussmann boulevard in Paris: they wash their linen, put dishes at the furnace, pass the vacuum cleaner or clean the refrigerator while an actress prélasse myself from one window to another by playing the factory inspector finished. With the manner of Puppet, but without words, the men challenge the public to know if it is necessary to wash this stage of the refrigerator or to press on this button of the washing machine.

With the pretext of allure "the women who have enough of it to see themselves as housewives" (80 % of the domestic tasks are carried out by them), the Korean mark had the idea of this setting in scene. But, so that the "male target does not have the impression to lose its virility" , Jerome Bernigaud, responsible marketing of LG, chose young and beautiful actors.

If it causes the curiosity of the badauds, this "creditable" project upsets Mix-Quoted. In front of the windows of the department store, ten members of this association ­ which militates for the parity ­ held up, last Saturday, of the signs denouncing this "equality by bottom": "Man object, woman object, not with this equality." Obviously not very sensitive to the humour of these saynètes, carries it word of Mix-Quoted affirms indeed that with messages of the type "man to include/understand ­ linen salts ­ machine" , one takes the men for "primates or the weak mental ones" . It was the same association which, it there has five years, had risen against the exposure, by Chantal Thomas, of alive mannequins vêtues of fine linen room in the windows of the Lafayette Galleries.

The passers by, them, are bound in front of the windows. They affectionnent particularly that where the actor puts himself twisted naked to wash his linen. Come with his/her colleagues from job, Marilyn, 30 years, takes photographs. "It is the ideal man, what." But it is not done too many illusions on the average man: "it does a little the housework at the beginning, then it stops" . Xavier, a 26 year old steward, him, continuous. It even claims that at the house, the male domestic help, it is him. And it is his/her girlfriend, employee with the Lafayette Galleries, who made it come, like consolidating it in its serfdom.

"It is funny like countryside, that draws your attention", is filled with enthusiasm Daniella, a New-Yorker. Among the badauds, many tourists. On both sides windows, one corresponds by gesture. The actors obtempèrent with the injunctions of the passers by which guide them in such or such domestic task. A small group of teenagers glousse. A girl tries to draw the attention of an actor and sticks her telephone number on the pane.

At the beginning, it was expected that each saynètes which is connected in the course of the day lasts ten minutes. However, the actors, who were caught with the play, stretch time. "One has fun" , known as Francois, 28 years, especially delighted by empocher the 500 euros daily that this job gets to him. Pretending not to be interested in figure of the mannequins, two ladies, the about sixty, discuss quality of the actor: "it plays rather well this boy, it is intermittent", known as a Nicole, who finds that "it is better than of gueuler in the street" . Accompanied by his Tracy girlfriend, the Andy Scot is amused but without illusion on the domestic goodwill of his congeneric: "that will not go this countryside". 45 years Homo, Bruno is packed enough by the concept. It is far from dividing the opinion of Mix-Quoted for which "this countryside would be addressed to couples hétérosexuels".