V oilà an international investigation which started very badly. Starting point at Lotus, large toilet paper manufacturer in front of the Eternal (Lotus, therefore, and Moltonel), where he was extremely curtly retorted to us by the assistant of the head of group Georgia-Pacific France that, even "if I had information concerning the various toilet paper colors in the world, I would not give them to you". Because, it, " there underlined is a clause of confidentiality". On a subject of this importance, one could only incline oneself and turn to Isabelle Valibus, head of mark toilet paper at Kimberly Clark (Kleenex, Scott). France, indicated to us it, "is the country in the world where there are the most colors of paper". Which good news, which treat for the eyes in the rays: a farandole of pastels, pink and white at the head, followed by blue, the lavender, fishes it, the pale yellow "for more demanding consumers in term of decoration or esthetics".

But, specifies very clearly Isabelle Valibus, "the French do not want colors aggressive, regarded as harmful". A manner of trips with Renova, which launched (see below) the black PQ and is promised to soon to bring us to the hearth the Red Ferrari? At Renovated, one admits that these two products, of high technology, are still a niche. And that at Portugal, in Spain, in Belgium, the blank paper arrives great first, as in a great majority of country, because "symbol of purity and hygiene", continues Isabelle Valibus, at Kimberly Clark. Quite unable to explain however, why devil this French particularism. Almost only against all, we thus prefer it pink. In particular with small flowers. Concerning. White also in the United States, in Peking, while the Germans prefer the printed white of blue flowers followed closely by this infamous colour says "salmon". White still in Israel, often of bad quality, but surely less than in Moscow where one still finds much very rough Soviet paper, gray, recycled, in short unpleasant to the touch.

In the large cities, especially in Moscow, there are colors pastel, sometimes even of daring green apple, with reasons. To note however that there is not at all in the administrations. Ni in India because one is not useful of toilet paper.

Let us leave with Nipponese the palm anal delicacy: in Tokyo,

one

is very touchy as regards matter, one needs for it a very soft paper, very marrowy, in the pastels with small flowers. Idem in Australia where one finds the fine one works decorated with shells, of sea urchin, starfishes. PQ with the image of the country, all things considered, a good sheet of sociology.