Elephant and polar polar bear with the wall, planisphere, computers and house plants... The center of Moscow, Persée-Turn resembles any travel agency in the world. Except that it proposes holidays of dream, for truth. For some 400 euros the voyage, this small agency Russian makes believe that you were on holiday under the palm trees, in Brazil or in China, whereas, like every year and all the other idiots, you were in a concrete tower in Turkey, or in the suburbs of Moscow cultivating the kitchen garden. The services of the agency include/understand: good of reservation of hotel, tickets of excursions, photographs of you on sand thanks to Photoshop, memories picturesque and detailed account of all your adventures at the end of the world, the cocktails sirotés in terrace and crabs roasted on the beach. "We sought new ideas", known as Dmitri Popov, 26 years, manager of Persée-Turn, which has proposed these "falch-turn" (local name) for a few months. "Because quite simply to send the tourists to Brazil and to unceasingly have to dispute for hotel rooms to 20 or 21 dollars, they is tedious. And, of all the new ideas that we tried out, the falch-turn works best!"

"My head". Ioulia, 23 years, tells to have booké a "voyage" two weeks in Argentina, last December... to finally point out itself of its head, in the agency of consulting where it works. "My head is a follower of nonconventional tourism, he already went to Iraq and Latin America ( a still rare destination for the large majority of the Russians, which, when they leave abroad, go rather to Turkey or Egypt). Me, I do not like the hot countries, I prefer outward journey to ski on holiday, but I chose Argentina to find new subjects for conversation with him." For a little less than 400 euros, Ioulia known as to have received from Persée-Turn five photographs of it on subtropical bottom, a water-bottle to prepare subdued, a stick of rain, magnets to decorate its Refrigerator, and, especially, all sweet talk necessary to make believe that it discovered Argentina.

Isn't this a little expensive paid? "Not, if I make profitable this voyage in my work, answers Ioulia. I was distinguished from the remainder of the manpower of the office, I succeeded in showing my individuality. I know now that one will propose to me the projects which require more responsibility and of initiative." All that is difficult to believe, but the agency Persée-Turn ensures to already carry out 20 % of its sales turnover thanks to these false voyages, with "10 to 20 customers who are interested in it every month" (figures of which it is advisable all the same to doubt).

Disappointments. And morals in all that? The young Russian mystifier answers that it quickly learned: "don't the books of Western businesses teach that dream should be sold?" Persée-turn even claims already to have dispatched Siberian on the moon: "bought We to him a thermal combination of protection and made photographs of him as a diver. In Siberia, some believe in its adventure."

Exotics. The kill-joy of sociology however doubt that the "falch-turn" can become a new phenomenon of mass, even in Russia: "the last time that we questioned the Russians on their projects of holidays, 3 % only has says to be on the point of leaving abroad, points out Iouri Poletaev, researcher in the center of Levada surveys. And often, those which leave rather avoid speaking about it, not to draw the attention to their incomes. The false tourists are rather exotic cases."